Evaluate the Effectiveness of Your International Recruitment Strategy

We assist institutions in developing comprehensive and sustainable international strategies that foster robust global partnerships and build diverse student cohorts, helping you achieve your recruitment targets

Our team is composed of highly qualified and dedicated professionals, each an expert in their respective fields. With over two decades of sales experience and 14 years specialising in international education, we have successfully managed international teams and developed a strong network, alongside a comprehensive understanding crucial for fostering success in the global markets. Our extensive background equips us to adeptly address complex challenges and provide effective strategic solutions.

International Strategy

Develop a comprehensive and sustainable international strategy tailored to your university’s goals.
Foster strong global partnerships to enhance academic collaboration and exchange.
Increase international visibility and appeal to attract a diverse student body.
Provide tailored solutions for navigating the evolving global education landscape.
Strengthen your university’s academic reputation and international reach for long-term success.

Expansion into New Markets

Develop tailored international strategies for successful entry into new global markets.
Foster key partnerships with institutions and organisations in target regions.
Increase visibility and brand awareness in emerging markets to attract diverse student populations.
Provide insights into local education systems, trends, and regulatory requirements.
Equip your university for long-term success and growth in new international markets.

High-Performing Sales Teams

Develop and implement strategies to build high-performing sales teams tailored to your institution's needs.
Recruit, train, and mentor talent to drive international student recruitment.
Design performance metrics and incentive structures to maximise sales team productivity.
Foster a collaborative and goal-oriented culture that aligns with your international strategy.
Equip your team with the tools and insights needed to succeed in competitive global markets.

Meet our Founder

Joy is a sales expert with over 20 years of experience. Her most recent role was as Chief Recruitment Officer for a UK private higher education institution, where she worked with several UK universities in pathway, main campus, and branch campus recruitment. In 2023, she was named one of the Top 50 Voices in European International Higher Education by the PIE. Joy is a strong advocate for technology in Africa, dedicating much of her free time to local projects and advocating within the global academic community for the research and development of tech solutions aimed at improving the lives of the most marginalised in African societies. Passionate about changing lives, Joy founded Ulearniverse to use her skills, resources, and networks to empower others.

Keynote Speaker at the African Recruitment Conference in London, addressing university representatives from around the world on how to break into the African market

Read Some of Joy's Key Achievement Below

Market Launch

Achieved a 9% increase in student numbers from Africa within one year, reversing a 5-year, 23% decline.
Launched three new markets with a steady flow of students across diverse faculties.
Strengthened in-country partnerships.
Expanded sales channels to include sponsors, Companies agents, schools, and direct recruitment.

Other successes

Elevated a £2.5 million business unit to surpass £100 million in 7 years.
Achieved a 5-year business growth plan within just 2 years.
Managed the strategy for new market launches, transforming unknown institutions into market leaders in both emerging and mature markets.
Launched new campuses from the ground up, reaching over 3,000 students annually.
Set industry-record conversion rates from application to enrollment.
Led Sky Business, ranking top in the country within the first quarter.

Top 50 Voices

Named one of the Top 50 Influential Voices in European International Higher Education in 2023 for leadership as a public speaker on market trends.
Invited to speak at Huddersfield University, promoting Africa as a hub for academic research, particularly in technology.
Speaker at Lancaster University on leveraging technology for African development and achieving SDG goals.
Collaborated with Tech City UK to provide tech training to orphans, narrowing the digital divide.
Recognised for building strong teams and strategies in international higher education.